Ghanaian youtuber Kwadwo Sheldon has taken a subtle jab at rapper Medikal and Shatta Wale.
This comes after reports showed that Mavin Records CEO Don Jazzy has purportedly spent an average of $225,000 on its artists in the first quarter of 2023.
Ghanaians have always wondered why their Nigerian brothers keep getting recognition over them. The secret has been revealed and is nothing but a strategic plan.
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Kwadwo Sheldon converted the crazy money to GH¢ 2,666,250 per Google’s current exchange rate. Looking at the amount, the label is not joking.
Popular Nigerian Entertainment podcaster Joey Akan researched how much record labels invest in their artists. And through his findings, he found out how much the famous record label, Mavin Records spends.
Mavins started early. Boy Spyce charged out the gate with ‘Folake’ on January 25th.
2 weeks later, Ayra Starr’s “Sability” dropped on February 9.
Rema would come rushing in with “Holiday” and “Reason You,” barely 10 days later, on February 15.
— Joey Akan (@JoeyAkan) March 28, 2023
Reacting to the tweet, Kwadwo Sheldon subtly jabbed Medikal and Shatta Wale. The only Ghanaian musicians for creating stunts and online banters to trend. A behaviour to spike their streaming numbers. According to Sheldon, such trends are archaic and Ghanaian musicians should learn from Nigerians how they invest in their craft.
You can’t sit here, drop an album and be beefing Twitter people just to boost your streams. It won’t work. That strategy is out of the system.
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