Sarkodie defends music as ‘serious business’.
Award-winning Ghanaian rapper Sarkodie has pushed back against perceptions that music is not a “proper business,” describing such views as dismissive of the industry’s value.
In a post on X (formerly Twitter), the rapper expressed concern over a recurring question often directed at musicians about what they do “apart from music,” suggesting that it undermines the legitimacy of their craft.
“That question ‘apart from music, what business do you do? Like, a proper business?’ honestly comes off as a bit insulting,” he wrote.
According to Sarkodie, music is one of the biggest industries globally and should be regarded with the same seriousness as any other profession or enterprise.
He further emphasised that pursuing a music career is a valid business decision, noting that while it carries risks like any venture, it can also be highly rewarding when approached strategically.
He wrote: That question “apart from music, what business do you do? Like, a proper business?” honestly comes off as a bit insulting. Music is actually one of the biggest industries in the world, and in many cases, it’s just as serious (if not more) than what people like to call “proper businesses”
At the end of the day, investing in a music career is a real business decision. Like any other venture, it has its risks, but it can also be highly rewarding if approached the right way.
His comments have started conversations on social media, with many industry players and fans weighing in on the long-standing debate about the commercial value and recognition of creative arts in Ghana.
